The People’s Choice Drinks Awards, now incorporates 2 competitions for wines and spirits. Run by Janet Harrison of Cracking Wine and Judy Kendrick from JK Marketing, they have decades of experience creating and running iconic trade and consumer events and effective marketing and research projects. A SNAPSHOT OF WHAT THE AWARDS ARE ALL ABOUT: The consumer-friendly categories attract wine and spirits submissions from all over the world, in any packaging formats and at any price point. Submissions are welcomed from all sources, including importers, independent retailers, supermarkets and producers. Additional categories for producers seeking representation in the UK are available. Hand-picked, enthusiastic wine and spirits consumers (chosen via an application process) are invited to judge alongside qualified industry experts making the competition exciting, inclusive and relevant to today’s drinks business. This is backed up by a professional panel, including modern wine communicators who are wine writers, broadcasters and respected buyers. Above all, our focus is on helping producers and suppliers sell more wine and spirits and helping consumers access the drinks they love. WHY YOU SHOULD ENTER PCDA provides huge commercial benefits to the shortlisted and winning wine and spirits and producers. Promotion involves multi-platform marketing via: Open Up & Pour podcast PCDA YouTube channel Social media channels (Instagram, Twitter, Facebook, LinkedIn) Find My Wines: A unique wine search facility, by occasion, for all finalist, gold commended and winning wines (being extended to Spirits for 2022) This is backed up by strong traditional marketing and PR campaigns including consumer tastings, trade and consumer press coverage. If you are interested in submitting to the competitions, sponsoring a category or becoming a judge, please get in touch, we'd love to hear from you.