theObservatory is a new age consumer research consulting company. We help companies navigate through changing consumer behaviors and culture. We help companies answer one key question – What next? We use our proprietary research framework that marries social science research methodologies with design thinking tools for ideation and concept creation. Our approach to problem-solving takes inquires of society from the social sciences and synthesizes these findings with design thinking. This enables us to explore, explain and test experiences, disrupt perceptions about consumers and reveal business opportunities that are truly based on evidence. We help companies with the following: a) Consumer Insights: How can the consumer experience drive growth? How can your company use consumer insights to make better business decisions? b) Opportunity Finding: In what scenarios can new technology be introduced in your consumers' life? How can digital innovation fuel growth? c) Digital Innovations: In what scenarios can new technology be introduced in your consumer’s life? How can digital innovation fuel growth? theObservatory is one of the few research agencies to have designers and social scientists working side by side. Which allows us to follow a fool-proof research methodology and ensures tangible designable solutions. We have experience working across sectors and industries, such as Pharma, Electric Mobility, Education, Youth and IoT and AI technologies. Get in touch and let us discuss how we can us consumer-driven insight to make better decisions.