Almost two decades ago, we introduced a concept to the GCC region that was already well-known in Europe: fresh-from-frozen. By investing in advanced freezing and baking technologies, controlling every aspect of the production process, and crafting a diverse range of products that offer unrivalled quality. Our commitment to quality and innovation means that our facility and expertise are in constant evolution, allowing us to offer goods adapted to the needs of different industry professionals. Today, our fresh-from-frozen products have been joined by ready-to-bake, ready-to-thaw, ready-to-serve, and par-baked goods.