IT'S ALL ABOUT BRAINS At Area9, we have devoted more than 20 years to the relentless pursuit of understanding how people think and learn – and how to improve it. Two decades of research have focused on human factors, learning, product development, content development and computer science. The common thread is TECHNOLOGY + BRAINS. We have systematically invested in “supercharging” humans through specialized software and technology. The reason is we know that humans combined with technology is a superior approach for each individual.