Helm is an ESG intelligence firm that draws a direct link from ESG activities to consumer-driven value creation. Helm is the value-add partner business leaders and professional investors need to realize the full potential of their ESG strategies and activities. Our proprietary methodology and machine-learning analytics platform calculates the impact of ESG activities on how consumers feel and, importantly, a prediction of how consumers will act with 85%+ predictive accuracy. Key decision-makers - with an eye on both societal benefit goals and their company’s bottom line - can now measure and grow ESG-inspired value and produce higher ESG investment-specific returns, while meeting the needs of executives with an eye on financials (profit and loss sheets, return on investment, and the like). Helm is the creation of longtime analysts, brand marketers, and PhD data scientists who bring the expertise gleaned working with and for Fortune 100 companies (both in-house and as advisors and strategists at organizations like PSB Insights, WPP and more) to bear on how to ensure ESG efforts are effective and ongoing. By measuring positive ESG impact on the P&L Helm is uniquely positioned to help unlock resources that will have a measurable impact on people and the planet.