BETA TEA While the company was continuing to operate with the trade of non-food products in the first years; over time it shifted its business sector to the food industry which it can provide branding activities. Beta Food, the first company that imported tea to Turkey, was introduced Turkish consumers with a different taste. The economic crisis in 1994 influenced negatively the whole country and also the Beta Food and made it compulsory for entry into different markets. Beta Food managed to capture significant opportunities in the country separated from the Soviet Union in the early 1990s and entered into this market. The company was the first private sector organization brought tea to the former Soviet Republics. Beta Food which is equipped with the latest technology in the food packaging plant located Adana Haci Sabanci Organized Industrial Zone, serves for its customers in Turkey and abroad. Beta Food, bought a tea factory in Trabzon Surmene in recent years, began to produce Turkish tea into the international standards. Today, Beta Food, is working to offer the best quality at the best price for the consumers, is a global brand.