The UNDONE is a unique online shopping destination distinctly defined by aesthetic. Designed for the effortless minimalist, The UNDONE focuses on delivering premium wardrobe essentials, elevated basics and succinct trend pieces to its customers. Founded by Sara Donaldson and Georgia Martin, The UNDONE delivers a refined, curated and personalised approach to style and service for the modern-day minimalist. Not trying to be everything to everyone, the focus is on creating an evolving edit and unique selection of pieces. The UNDONE aims to engage women with a sophisticated and modern approach to dressing. Those who also uphold the importance of functionality, design, high standard of service, simple delivery and beautiful packaging.