We are new business architects that help companies turn an innovation into a successful new business, faster. Just like a structural architect designs a plan to transform an idea into a building, we design the plan to transform an innovative idea, technology, product, or service into a successful new business. We do this work because architecting a business requires different skills from operating a business. For example, an architect needs to be adept at exploring options, learning & adapting, and weighing risk/reward with a limited amount of data. In contrast, an operator’s expertise is more focused on executing direction, maximizing productivity, and reducing risk with a robust amount of data. Our architecting experience includes work with Fortune 100 multinationals such as Procter & Gamble and PepsiCo, mid-cap private equity backed companies such as ThermaCell, and start-ups we’ve co-founded including TeamSnap. Our architecting process, which we call Fast-Forward® brings together the best of the disciplined rigorous planning of a Big Company with the fast-cycle learning and adapting of an Entrepreneur. Using this process, we rapidly design and optimize multiple plans, pre-market to determine the best plan to turn your innovation into a successful new business. This combination of architecting experience and Fast-Forward® process delivers plans with 2.5x greater value, on average, than the starting plan. As a result, more than 80% of our clients have hired us multiple times based on the results we’ve delivered for them. 4 in 5 new businesses fail due to ineffective architecting – the wrong plan, misguided execution of the right plan, or a combination of both. Frehner-Jens brings you effective architecting capability when and where you need it so you can be the one to succeed. Contact us to learn more about how we can work with your team to quickly deliver the best plan to transform your innovative idea into a successful new business.