Content marketing strategy & creation Great content is more than collateral—it’s a core business asset. With smart strategy and storytelling, it can build an audience, create demand, nurture customer relationships, and grow your business. You know this, of course, but if you're like most marketers, you have too many balls in the air and too little time to think strategically about your content. Founded by award-winning B2B content marketer Carmen Hill, Chill Content helps busy marketers connect the dots between business goals and customer needs—and bring order to content chaos.