DUC provides city place/destination management with a digital platform that enables citizens, tourists, and customers to access and consume relevant digital services in cities. The platform simplifies the complexity, and cost to connect the citizen with an ecosystem of services, information providers and partners. It is designed to improve citizens’ local experiences, safety and security, and everyday lives, while providing a cost-effective source of real time, relevant analytics with which to inform government planning and other city stakeholders ecosystem. DUC Combines its S-APP and machine learning tech to enable city place/destination managers to deliver a unified multi-service card with hyper-personalized citizen digital user experiences. This is a robust SMART cost-efficient Cloud Based platform which is driving Phygital experiences towards over 4.5 million users, delivering solid business outcomes to cities and commercial centres in Europe. All our systems and methods are fully compatible with the European General Data Protection Regulation (GDPR) NEUROMOBILE is a company specialized in develop technology since 2013 that facilitates place management, commercial and marketing dynamization in Urban Commercial Areas, City Services, Tourism, Retailers and Shopping Centres. It is part of the TELEFÓNICA OPEN INNOVATION WAYRA ecosystem and CBRE Richard Ellis European technology partner. AREAS OF IMPLEMENTATION: RETAIL STORES, DEPARTMENT STORES, SHOPPING CENTERS, HIGHSTREET RETAIL, SMART CITY, BIDs, FMCG & HOSPITALITY, EVENTS & TRADESHOWS