Upwardly Group is a collaboration of consultants and best in class providers that service the industry as a collective for digital, mobile, social marketing and ad technology. We act as a mid-level solution marketing partner for digital, mobile, experiential, and video development and planning to integrated agencies and marketers to facilitate both new development and extension of current activity. Upwardly services clients around a philosophy based on three core principles, Creation, Communication, and Cultivation. We use them as pillars to support our work and it allows us to effectively help clients with digital execution by: - Creating, building, or managing platforms that engage audiences - Communicating in a clear and relevant manner through channels organic to the audience - Cultivating the relationship between audiences and marketing platforms with dialogue and data We will provide knowledge and stories on value creation, KPI methodology, and recipes on managing ad tech and business goals.