Attollo Lingerie is a new D+ brand designed by D+ women, for D+ women. The aim of Attollo Lingerie is to make the 81%* of women who are unhappy with the bras available, happy. The products currently on the market, particularly for smaller band sizes are inadequate; unflattering, size inconsistent, and lacking variety. We recognize that there is a need and opportunity for improved shape and aesthetic appeal of bras available for D+ cup sizes. Bras combining beauty and functionality are not available. At Attollo Lingerie, we believe a bra with functionality doesn’t need to have comprised aesthetics. We will address this by changing structural elements of the bra. (*statistics from Attollo Lingerie market research of 100). It is Attollo Lingerie’s aim to deliver lingerie that is beautiful, feminine, shapely and flattering for D+ breasts. Our long term aim is to provide D+ women with a brand that supplies them with beautiful underwear, swimwear and nightwear designs tailored to D+ figures; the first lifestyle brand for D+ women. It is our mission to transform the market for women with D+ breasts; we want them to have access to a choice of lingerie that they feel beautiful wearing, and transform the lingerie buying experience for D+ women into an enjoyable one. We want women to feel that the market celebrates their bodies, supports them and wants them to feel confident and proud in the lingerie they buy and wear. At Attollo, we value a brand that has integrity, truth and openness with its customers; we will be the face of the brand to prove that our marketing is not misleading to women in terms of product effect. We want to celebrate women and their shapely figures and collaborating with Breast Cancer Awareness is integral for promoting the beauty of the female body. In addition, it is of huge value that we are a London based brand, therefore supporting the British textile industry and manufacturing in the UK is of high value to Attollo Lingerie.