Our mission is to foster community with great coffee - a community of farmers, importers, roasters, coffee professionals and coffee drinkers. Joe Van Gogh can trace its beginnings to 1991 as a single coffeehouse, where the coffee was roasted just inside the front door. Creating an immersive coffee culture and building a sense of community is how we started our journey in coffee, and what continues to drive us today. We now craft roast coffee for hundreds of coffee businesses, as well as our own cafes, from our home in Hillsborough, NC.