NEETRYA is an Optical store management and consulting firm which partners with eye hospitals and ophthalmologists to set up optical stores within their premises. NEETRYA offers services that allow ophthalmologist/eye hospitals to maintain ownership and control of their optical stores while relieving them of the time and effort involved in their everyday position — all while increasing profitability. NEETRYA also offer “zero investment” personalized clinic development solutions for ophthalmologist willing to run private clinics. Neetrya, Founded by XLRI alumni Alok Kumar Jain who comes from a family having 30+ years of experience in eyewear industry. NEETRYA is differentiated with its services to understand and meet the challenges facing today’s eye care practitioners.