AWARE helps clients find actionable information on their global business environment via research, analysis and training services. We are UK experts at helping you uncover what is really happening in your markets! Our mission is to help organizations become the best. To become the best does not mean copying what others are doing today, or did yesterday. It requires creativity and innovation - anticipating tomorrow's trends before they become today's normality - keeping several steps ahead of the rest of the market. Our services - Strategy advice, Training, Analysis and Research (STAR) are all aimed at supporting companies so they achieve this.