JAKARU is a start-up that is aspiring and working towards becoming a design and brand powerhouse in the kids’ space. The first of our launches under the brand ‘Skoodo’ are children’s casual play shoes. With this we are taking on a category with a growing demand and an unmet need. Skoodo is a product that solves for this, and is functionally different and better. We believe the consumer should be at the centre of what we do and the first step of building a brand is to put oneself in the consumer’s shoes (pun intended). Needless to say, as a kids’ brand, we have lots of play!