Tetra Insights builds technology that maximizes the value of qualitative data. Our platform empowers leading organizations by putting insights directly from customers in front of decision makers. Using our software, researchers generate insights faster and more effectively thanks to our automation and workflow tools. We handle the heavy lifting of transcribing, tagging, and annotating audiovisual recordings so researchers can focus on analysis. Raw qualitative data is transformed into a research library where users can intuitively browse and search across video & audio recordings, tags, annotations, and metadata. Empathy for users and customers helps companies build better products with sustainable success. We’re transforming decision-making by amplifying the reach of recorded customer interactions.