Bora.aí started with a mother from Rio Grande do Sul searching for programs to enjoy her free time with her first child in a new city full of options like São Paulo. After facing some troubles following mistaken information from random blogs she has created a guide to organize this information and help families live pleasant and meaningful moments with their children. In 6 years Bora.aí became a reference, grew with the help of competent collaborators and local partners, and is already present in several cities in Brazil. Since then we've learned a lot about family entertainment and started helping companies connect with this audience. The belief that has always moved us permeates everything we do: the memories we build up during childhood will always accompany us and shape our adult lives.