ROC [rok] -noun abbreviation for 1. Retail Operational Consulting. 2. a consulting agency that thinks retail. ROC Associates is a consulting agency that lives and breathes retail. We specialize in retail technology consulting in the Petroleum Convenience and Food Service markets. Collectively, our principal consultants have over 40 years of experience in the Petroleum Convenience and Foodservice markets, all spent in store operations. ROC Associates' principal consultants have deep industry and retail operational experience in many roles including Commissioned Fuel Agent, Restaurant Manager, Franchise owner, District Manager, Territory Manager, and Training Manager. Our consultants also have extensive experience working for retail technology providers of both front of house and back of house technology. Having worked with over 35 clients across more than 30 countries, our breadth of experience is unparalleled and informs our insights for the operational reviews we conduct enabling our customers to implement new technology with efficient and consistent business processes, paving the way for them to achieve and exceed their return on investment.