SOUL FACTORY is a management consultancy providing strategic business development and brand development based on insights in our clients’ identities, businesses, brands, markets and customers. Our areas of expertise cover corporate and product branding, business development, brand concept development, brand strategy, brand architecture, positioning and strategic communications development. As a fully freestanding company SOUL FACTORY offers objective strategic solutions independent of the communication channel. When appropriate, we also provide a comprehensive and integrated range of communications services within research, design, advertising, PR and web.