Blackglass is an Interactive Communications Agency specialising in digital strategy and implementation. Blackglass provides interactive solutions to assist organisations to optimise their online presence and to drive this medium to its full potential. Over the years in working with some of Australia’s leading brands Blackglass has developed a strong strategic framework for online strategies and this IP is the main driver behind all our client engagements. The strategies focus on a number of different phases ranging from Driving Traffic, Conversion of Traffic to Members, Membership Participation through to Retention and Loyalty and how to commercialise and monetise a website.