Hardwick Day, a division of Royall & Company, is the leading source for financial aid optimization as an integral component of an overall enrollment strategy. Working directly with colleges and universities to set a financial aid policy and build an award model, we remain engaged throughout the cycle and help our partners exceed their revenue, recruitment and enrollment goals. We enable colleges and universities to: • Implement a custom award policy to maximize net tuition revenue • Test their financial aid policy with precision • Monitor admits and awards throughout the cycle to ensure success • Establish the institution’s value in the marketplace • Price aid more efficiently to surpass enrollment yield and net revenue goals Our financial aid optimization expertise enables our partners to navigate the enrollment cycle with a winning strategy.