Today companies and brands are experiencing an extremely strong competition in the market. To stay in the competition and keep the customers growing, companies and brands have to innovate continuously in terms of their products, services, customer relations, branding, marketing etc. The internal sources for innovation for a company are proven to be insufficient in this regard. Companies/ brands hence need to, and have actually started to outsource innovation. Qolab Solutions is an online crowdsourcing and co-creation platform that allows brands to announce and conduct contests through the Internet. It is also a large community of talented creators who love to solve brands' challenges with fresh thinking, creative ideas and shareable content. One of the examples of our models is the “co-creation” model where the client needs customer participation in the development or betterment of a new/existing product. We connect the client to the most appropriate participation and ensuring genuine results to the client. This ensures higher sales, market success for the client. The crowd gets various incentives, monetary prizes to have participated in these contests.