HotelForex is a website that helps travelers negotiating the price of rooms with an online exchange between customers and lodging providers Hotelforex.com operates with the stock market principle. HotelForex steps up in the online sector as a platform where the hotel owner and the consumer may negotiate room rates. HotelForex connects the consumer and the hotel owner to the optimum price range and has the characteristic for being more a flexible platform than other online platforms. Hotel owners reflect the same room rates to all traditional portals OTA/channel manager system which may cause disadvantages. Considering the fact that the customer has a budget and a hotel needs to sell the room, the opportunity to ‘negotiate’ comes as an important feature. An empty room at the end of the day is a loss for the Hotel's accounting department and sour grapes for the bookkeeping. The fluctuation of the room prices at the platform are on the screen simultaneously. No need to refresh the browser to see the price changes. In HotelForex system, the price change that the hotel owner has made shows up at the user’s screen simultaneously without any need to refresh the page. The system does not accept any offers lower than %30 from the original price and enables the hotel owners to reach the customers who make counter offers.