Insight and strategy consultant with 10+ years experience in marketing, advertising, consumer research, data analytics, strategic planning, media and publishing. I combine the art of creative strategy with the science of data-driven insight to put brands at the centre of culture. I've worked with: VICE Media Group (Head of Insight, APAC), Crowd DNA, Junkee and independently, on clients like Netflix, Telstra, Westpac, Durex, Coca-Cola, ABI, CUB, NAB, Monash University, and a long list of Australian publishers and brands. I've spoken at Pause Fest (2020, 2019), AdWeek APAC (2019), REMIX, YMA, Future of Culture (Singapore). I teach Data Analytics at General Assembly, and Marketing at RMIT University.