Imagination drives us. If something can be imagined, it can be created. That’s why we believe imagination is the world’s most valuable resource. It’s the fuel that inspires us to deliver the pure enjoyment of motion we call Zoom-Zoom. From the way our cars look, to the way they drive, Zoom-Zoom encapsulates everything we strive for. They represent excitement. They represent connection and the thrill of the drive. They represent us, and they’re in everything we do. From the development of Skyactiv Technology, ‘KODO – Soul of Motion’ Design, i-Activsense Safety Technology through to the ground-breaking revolutionary Spark Controlled Compression Ignition (SPCCI) Skyactiv-X engine – the world’s first production petrol engine to exploit the benefits of diesel-like combustion ignition to Mazda’s e-Skyactiv – electric drive technology in Mazda’s first-ever Electric Vehicle, the MX-30. Mazda has a multi-solution approach to a more sustainable, cleaner future.