Meliora (meh-lee-OR-ah) is Latin for "Better" It all started when Kate, while studying for a Masters degree in Environmental Engineering, struggled to find out and understand what ingredients were in everyday household cleaning products such as laundry detergent. She wanted to make sure the ingredients were safe for those in her household and the environment, but the ingredients weren’t even listed! It became clear that it was hard to be a responsible consumer and to do no harm. After formulating her own vegetable soap and using it to do her own laundry, she knew she could offer better products that were rooted in simple ingredients and build a company that was honest about how products are made. We Hold Ourselves Accountable to Our Commitment to Be A Better Company. Better isn’t just in our name; it is a reminder that every day we can improve on the status quo by offering cleaning products that are better for our customers and on the environment. To have the most impact we choose to align with organizations that support what we believe and amplify our vision. Our B Corp Certification is a third-party evaluation and audit of our business practices; it highlights strengths in company ownership and governance (woman-owned), labor practices (living wages) and our product itself (low impact products and packaging). Through partnerships with 1% For the Planet and Women’s Voices for the Earth, we commit at least 1% of our annual revenues to environmental and charitable nonprofits. The MADE SAFE® seal signifies that our products and ingredients have been examined for whether they build up in the environment, our bodies, and aquatic toxicity. And Leaping Bunny is the highest standard for companies that are committed to using no animal testing. As we continue to grow, the foundations for our business must continue to meet our own expectations to be the very best company we can be.