Established in 2013 we are a privately held shareholder company with headquarters in Zurich, Switzerland. The shareholders are partners from the entire optical value chain and Swiss Eyewear Group management. Founders and management have extensive global eyewear experience in marketing, sales, product design and manufacturing, logistics and customer service. Our vision is to be the global eyewear company that offers a genuine alternative in the international market. By offering a true partnership and integrity in everything we do for retailers, distribution partners, suppliers, employees and investment partners, and by offering unique brands and quality products to our end customers.