playR philosophy since its inception has been, “Encouraging a healthier, meaningful life through sports.” With this as our starting point, and with the focus on keeping the PLAYER FIRST, we strive to create “real” products — products that help make our everyday lives healthier, more meaningful, and much more pleasurable. Our products and services embody every ounce of our expertise and ideas. We are always mindful that sports is part of our daily life, part of our work, and even our way of life. playR strives toward building long-term relationships with our customers and employees. Working within the community, promoting community service, and encouraging the additional constant education of our employees. We feel it is extremely important to give back to the community that supports our operations, while also maintaining an atmosphere where our employees have the opportunity to improve as individuals.