Igloo is now Authentic Entertainment Authentic Entertainment is a fusion of two proud businesses. Igloo, a brand and design agency with a 20 year heritage, was one of the first Marketing Services companies in Australia to focus exclusively on reaching consumers through Digital platforms. MCM Media pioneered independent content creation over 30 years ago, and has produced some of Australia’s most enduring media properties. The logic behind combining both businesses was simple – we can serve our clients and our audiences much better together than we could separately. Digital smarts + outstanding content creation comes together at Authentic Entertainment. We exist to transform brands, grow our clients business and entertain our audience.