During a ski session we came up with the idea to start a new brand specialized for the modern XC skier. We want to inspire people to go XC skiing by offering products combining style and function. We bring energy and colorful mixes into the future ski wear. SWEARE products are designed and developed in Åre, Sweden. The garments are tested and evaluated in harsh conditions to make sure they will live up to your high expectations. We have passion for snow, passion for style and passion for function.