Bonfire addresses the one universal truth: We should all be healthier. The Bonfire Health Program combines evidence-based wellness strategies with powerful social influence technology to make healthier lifestyle adoption easier and better health outcomes inevitable. At Bonfire we recognize that the last thing that people need is more information - they need transformation. They don’t want to be told “what “to change; they want to be taught “how” to change. Most change efforts are derailed two ways: failure to start or to stick. We make it easier for people to get healthier. Bonfire addresses both beliefs and behaviors. The combination of a “Will and Skill” approach leverages both thoughts and actions in creating profound and lasting change.