Too many good products become bloated, fragmented, directionless, and driven by irrelevant metrics. Drawing from experience in building products, leading companies (to both success and failure), we cataloged the seven most common diseases that repeatedly make good products go bad. These diseases occur even when we’re seemingly building products the “right way”: using Lean and Agile to launch something in the market and iterating to find product-market fit. Radical Product Thinking is a new methodology being adopted by leaders around the globe to systematically build successful, world-changing products. Radical Product Thinking defines your “product” as your mechanism for creating change in the world. Whether you’re in a non-profit, a government organization, in research, in a high tech startup, or even a freelancer, you have a product. Your product doesn’t have to be a physical or a digital thing. Product is a way of thinking. You can download the free toolkit that makes it practical to apply this approach. It gives you a clear, repeatable process for establishing and communicating a strong vision and strategy for their product, and translating that into execution. You can get the free toolkit and access the blog from www.radicalproduct.com