Based in Copenhagen, Lollys Laundry was founded in 2007 in response to a desire to create a wardrobe that takes you from a day at the office to a night out, from beach party to festival. A wardrobe that offers you strong basic styles, colourful prints and quirky details that add that little something extra. In short, a wardrobe designed for life as it unfolds, giving you a sense of freedom to do whatever you feel like. Getting dressed should be easy, or, to be more precise, hassle-free. That's why we go to great lengths to create clothes you won't even have to think about once you're dressed.