By merging AI with a beauty specific and competitor intelligence, Beauty Matching Engine™ (BME), the world’s 1st beauty-dedicated AI personalisation platform, applies complex and dynamic machine learning algorithms to identify nuanced patterns within your customer dataset to dynamically predict and personalise which products your customers are more likely to buy. This narrows down your customers’ choice, predicts each touchpoint in their shopping journey, increasing loyalty and conversion rates. The cutting edge software allows companies to offer personalised product recommendations, emails, landing pages and more, to optimise conversion rates 30-300% with the help of big data insights and beauty metadata layers at scale. BME is an easy Javascript/API plugin solution, with no need for set-up time or resources. BME does all the work so the retailer doesn’t need to, allowing the retailer to be more predictive as opposed to purely reactive across all beauty categories. BME also offers companies their own analytics dashboard to capture hyper granular customer insights by beauty profile. Beauty Matching Engine™ has the largest beauty taxonomy database in the world powered by historical purchases, beauty intelligence, individual beauty considerations and most of all competitor information. BME is helping beauty companies improve AoV 25 - 50%, email open rates 35% & increase ROI and has already generated nearly 18m product recommendations. This has led to BME being a Finalist at the Data Science Awards for Best Customer Innovation using AI.