Made to stand out from the crowd. A unique design, premium materials and exquisite craftsmanship make the Noordung smart bike a visually attractive urban e-machine. From the first sketches to a crafted carbon fiber final product, each move and every line carefully planned and thought through. It is molded by a higher purpose with a pinch of fun and it’s set on a mission to reinvent the urban e-bike ride while provoking a mind shift on air pollution. While embodying our vision, we have broken down the concept of riding a bike into 5 pillars that form the complete urban riding experience. Each of the aspects was thought of as an individual unit that contributes its part to the final sum, which the rider recognizes as “the feeling of a ride”. Once it was decided what we wanted our sum to feel like, we gave it a heart – the Noordung Boombox, a multifunctional device that enables air quality tracking, high-fidelity sound production, energy storage and efficient ride assistance. The Noordung's pillars of reinventing the urban e-bike ride: • THE CRAFTSMANSHIP: Ride Style. Years of devoted thought processes, vigorous testing and countless trips back to our garage to perfect what we were doing. The result speaks for itself. • THE AIR: Ride Clever. The most exciting innovation inside the Noordung Boombox is a PM 2.5 and PM 10 particle sensor which keeps track of air pollution. • THE FUN: Ride Tunes. The Noordung is a pioneer in combining your favourite songs with your favourite roads. In high-fidelity sound, of course. • THE DRIVE: Ride Power. Our light electric hub motor is one of the lightest of its kind and has been developed entirely in-house. • THE ENERGY: Ride Hybrid. Our Noordung Boombox by far exceeds the function of a speaker and a battery. It’s also a proper power bank!