Punto Ottico Human Eyes is an Italian company that operates in the eyewear field since 1991. In our locations in Italy and NYC, we provide the best service and offer a selection of the most unique and exclusive brands in the world.   Punto Ottico Human Eyes is a project. When you create, you turn an idea into something concrete, you define the purpose of your project, and an image gradually takes shape.  The strength of that image guides us every day in our work. It reminds us to observe the quality of things. We have learned to look at every collection and absorb from each its secrets. It took us years to learn, and we continue to do so every day. With patience, hard work, dedication, and absolute respect. Our stores are the space where we have the chance to welcome our customers, and share our vision with them. It is the space where our language evolves, where we improve our attitude towards what we know. Our customers wear our philosophy, and we are proud of it. “Ethics is the mother of Aesthetics”: words that came slowly - yet naturally - over time. We look for collections that fuse technical, ethical, and aesthetic qualities, which are essential to our mission. We care about production standards and distribution quality because we know that every step of the process is important. We only choose collections that guarantee traceability, that are respectful of mankind and the environment, and that safeguard the value of work.  We believe in the intrinsic value of the object and its duration over time. To embrace this philosophy, we constantly choose quality over quantity, promoting craftsmanship rather than the latest trends to appreciate the excellence of finely crafted objects that can be repaired. This is what we have been doing since 1991. People are our strength.