Made in Bern Ltd. is the umbrella marketing organisation of the canton of Bern. The company takes effective, practical and profitable steps to contribute to the medium and long-term increase in tourism value for the canton of Bern, thus increasing the capacity for investment and innovation by the actors at all levels of service delivery. Through its activities, Made in Bern Ltd. serves to enhance the canton’s tourism self-image, thereby promoting the confidence of the parties operating in this market.