Sports Media, Inc. is a multi-faceted sports marketing, promotional, and media company which utilizes a completely integrated approach in the development of client programs. We strive to provide our clients with professional service that is unmatched in the sports marketing industry. SMI has created unique opportunities for many of the world’s most recognizable companies and athletes. SMI's expertise in the sports and entertainment culture provides our clients with marketing strategies to realize their goals and objectives. by following a very individualized approach for our clients. We take pride in our ability to successfully build the personal brand of each of our clients while allowing them to focus on their core career. This is accomplished by creating and developing enjoyable opportunities that are designed to suit their individual lifestyles. SMI was founded in 1991 and by Ray Salinas and in that first year SMI’s first sports entertainment show, Cowboys Live, was hosted by Dallas Cowboys Running Back Emmitt Smith. For the next 16 years SMI would produce hour long sports entertainment radio shows with athletes in professional Football, Basketball, Baseball and Hockey. In efforts to control the quality and end product of SMI productions all aspects of show creation is handled “In house” by SMI’s team of production professionals which also work diligently with our clients to produce content for their projects.