Sunny Side Up is a B2B podcast that brings together the juiciest insights from thought leaders and practitioners to help go-to-market teams evolve and stay up-to-date on the latest trends in marketing, sales and data science. Sunny Side Up podcast is an initiative by Demandbase- A Smarter GTM™ for B2B brands. Demandbase helps marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action.