Headquartered in Dubai, Maxus Coral is a distributor and an omnichannel retailer of technology with over two decades of experience in distribution management and channel development. Using our geographical presence and expertise in the Middle East, South East Asia & Africa, we work with some of the world’s largest brands to help them target the emerging markets and work with some of the world’s largest retailers to help them strengthen their merchandising capabilities. Under the patronage of our founder, Sunil Chopra, we have built an organization that manages over 20,000 SKUs across categories and delivers nearly 5,000 units a day across 6 global regions. Over the years, we have developed a strong alliance with global brands, channel dealers, retailers and resellers which has allowed us to create a robust distribution network that spans over 6 continents. Our competitive advantage lies in this distribution network and infrastructure as it allows us to not only access the most competitive pricing globally, but also build a portfolio of a diverse range of products and brands, develop an omnichannel sales presence and expedite our delivery times. From door to door delivery of merchandise to after sales service, we are fully geared to assist our channel partners with an end to end solution that allows them to minimize their potential risks, focus on their core operations and maximize profitability. We are with you every step of the way. Our aim is to not only be one of the world’s leading distribution houses and retailers, but to be one of the region’s most innovative companies. We believe the only way to do so is by building mutually prolific business relationships with our partners and always being one step ahead of our competition. We believe that we are more than your everyday distribution partner as we continually strive for new ways to disrupt the traditional vendor-customer model and chart our own path. We are Maxus Coral and we are “Driven by Innovation”.