ByteLight is a retail indoor location provider. Its software modulates LED lights within retail outlets and large public venues. This enables communication with the camera on customers’ smartphones and determines their location. ByteLight provides a more accurate and cost-effective indoor location solution for retailers by embedding the technology within preexisting lighting infrastructure. Each retailer can then send information, redemptions, maps and services to customers via their mobile device at precise locations within the store. Our vision is that each LED light can be a beacon of information, functioning in the exact same way as GPS satellites do in space, only in this case they will be in every building in the world transmitting data.