Mega-banks have near-unlimited resources to spend on human and technological resources to find ways to sell additional products and services to its customers. Stakana has leveled the playing field, introducing automated advanced predictive marketing analytics to community banks and credit unions affordably, and in a completely accessible, simple way. By leveraging data these institutions already possess, Stakana’s proprietary artificial intelligence and machine learning algorithms predict customer behavior, allowing each institution to better retain customers, and more efficiently engage existing customers with appropriate products and services to expand customer relationships.