The National Consumer Panel is an operational joint venture between the two leading longitudinal consumer insights providers in North America - IRi and NilesenIQ. NCP's panel - comprised of U.S. consumers carefully selected across a multitude of key demographics - provides the highest actionable consumer data available to support the needs of both IRi and Nielsen. The National Consumer Panel’s team is dedicated to enabling IRi and Nielsen to help their respective clients discover opportunity and compete more effectively. NCP aims to exceed its customers’ expectations, and to deliver superior products and services. NCP’s Mission: To provide IRi and Nielsen with the most complete view into consumers’ purchase and attitudinal behavior in the U.S. market. What IRi executives have say about National Consumer Panel: "We used the panel data to understand what our customers thought about where we advertise. These insights were very useful as we re-tooled our advertising program to better align with our customers' needs and expectations." "We used the panel to understand our consumer and our competitors' consumers. Who are they demographically and how do they overlap? Understanding why the product matters to the consumer is critical. It is the essence of why your product sells." Here's what an Executive Vice-President with Nielsen Data Science has to say about National Consumer Panel: "NCP panel data helps manufacturers understand consumer preferences on specific brands and in turn allows retailers to stock the right item assortment for their local markets."