The industry needs to re-invent itself based on Industry 5.0 principles - people & environment centric The great Industrial revolutions originated in Europe. Abundant knowledge, expertise and experience is still readily available and is an excellent base for a revival of Europe’s industry. The term Industry 4.0 is born in Europe as well. But the realities of international competition make the adoption of productivity-enhancing technologies in Manufacturing an absolute imperative (FOME, the Future of Manufacturing in Europe, 2019). Otherwise, Europe’s birth right on industry will fade away swiftly. ‘Manufacturing firms need to re-invent themselves to exploit the potential offered by new technologies’ wrote the independent Brussels based thinktank, the Bruegel Institute (2017). The recently published research called Made @ Europe (Ekhart, 2019) argued that the key to successfully revitalize Europe’s industry is to rebuild its industrial ‘footprint’, focusing on ‘value creation’ instead of ‘cost reduction’. Gerard combined his extensive scientific research with his practical business experience, leading to the Vitality wheel : a framework for rebuilding your industrial business strategy and making it 21st century proof.