Blue Effect, a kids and young fashion brand, has been serving its customers mainly in Germany but also in Europe and Russia since 2009. With an increasing customer base, Blue Effect is on its way to becoming a global brand preferred by kids and young teens all around Europe. Blue Effect products are sold in large retail stores next to world famous brands and can also be purchased from online retail companies. With the support of stakeholders, the innovative, dynamic and trendy brand, offers its products designed for kids and teens, ages 0-16 (56-176 size), in global markets. In addition to the wide range of sizes available, products are also offered in Slim-Normal-Wide fit options. Blue Effect provides highly desired features such as flexibility, comfort and fit in all of its products designed for young customers.