Connect73 was founded by Marcel Udo. He has been active in the online publishing sector since 2000 and has held various international positions at, among others, the Telegraaf Media Groep, Adstream and EyeWonder. Connect73 does not believe in technology alone, but especially in its correct application. We help publishers and advertisers to get the highest return from their online programmatic advertising activities. We offer publishers a complete exchange environment including yield and demand services. We help advertisers to build knowledge, select the most suitable technology and / or buying platforms. In addition, Connect73 has set up an extensive training and learning program to bring and keep people within your organization at the right level of knowledge