Abode Systems is a digital marketing technology services company that partners with its clients to generate revenue and/or awareness through effective one-to-one relationships. We have entered into a new era. Traditional roles of marketing have morphed into more trust based authentic models. Transparency has become the key to success for many industries but has always been the defacto standard for us on the “digital” side of the business world. Building relationships for social responsibility for your corporation or organization is the key to new marketing. Adding value to relationships in your communications goes beyond conventional advertising and builds the foundation for a new sustainable audience with repeat engagements. Statistics support our approach for all organizations who value the consumer’s choices. We put great emphasis on gaining real consumer insight about the motivational behaviors for the target audience so the communication is authentic and appropriate. Finally, we look at the technology-communication options for delivering the message.