The marketing industry has 'crossed the rubicon'. Digital ad spend has passed traditional ad spend. The #OTT streaming TV cat is out of the bag. We live in a 'modern marketing age' where selling to consumers is challenged like never before. 5-STAR Marketing Advisors was formed to help agencies, brands, publishers and their ad tech partners better compete in the 'modern marketing age'. Consulting services are focused on growth barrier/opportunity mapping, operations improvement and ideation within and between stakeholder partners. The founder has 25+ years of award-winning experience in client-side marketing, creative agencies and media agencies focused on blue-chip brands. Deep sector experience in healthcare, financial services, auto, CPG, FMCG and media/advertising. Six (6) current practice areas include: improving publisher + agency relationships; creating intra-agency data-driven partnerships; client-side vetting of agency/publisher processes (e.g JBPs); digital transformation assessment; the streaming TV marketplace and senior staff people/team development inside organizations.