The Continuum is a thought leadership content platform by and for business professionals focused on the increasing importance of integrating "Brand and Demand" in today’s marketing strategies. We aim to spark and share dialogue that helps marketers connect the dots between awareness and performance marketing. The site features curated insights from brand innovators and creative business thinkers throughout marketing and advertising. Look for perspectives and lessons on building brands effectively and driving results efficiently across verticals. As a platform that is staunchly company, brand and agency agnostic, we seek to gather a rich variety of insights that will enable our readers to further their own Brand and Demand thinking. We aspire to be a community of thinkers and contributors and invite you to follow us at twitter.com/TheContinuum2 and on LinkedIn. To submit additional comments and content suggestions, please write to: editor@TheContinuum.online